Established the ‘EMU Social Media Unit’ in 2011 and transformed it to a Digital Marketing unit that engaged in marketing the institution to 106 countries over the years. Received training on social media management, digital marketing and viral campaigns from pre-eminent experts in worldwide. Delivered many seminars on social media and New Career Opportunities, Digital Marketing, Social Media Marketing, Digital Strategy and Brand Management at the presidential level in many countries, to numerous associations, institutions, non-governmental organizations such as United Nations Force in Cyprus, political parties and municipalities, companies and renowned brands. Worked on Brand Management of EMU for 15 years. The organizer of the first social media and Brand Week of North Cyprus. Holds a PhD in Communication and Media Studies (Brand Management, Brand Loyalty, Intention and Behavior on Social Media). Currently teaching social media and brand management courses in Faculty of Communication and Media Studies. Currently working on #AImarketing. 

I graduated as the top-ranked student of the Public Relations Department at Eastern Mediterranean University in 2019. Subsequently, I completed my Master’s degree in the Communication and Media Studies Program with a full merit scholarship, specializing in Visual Communication, and graduated in 2022 after presenting my thesis research. I began my PhD studies with a full merit scholarship; however, I had to discontinue the program due to the challenges of managing professional and academic responsibilities simultaneously. Throughout my professional career, I have provided graphic design and social media services to numerous sectors and companies, including education, construction and real estate, construction chemicals, cleaning products marketing firms, food companies, and home improvement retailers. 

In 2025, I joined the Strategic Marketing and Social Media Department of Eastern Mediterranean University, where I currently continue to serve in my role. 

Graduated from the Department of Public Relations and Advertising (English) at Eastern Mediterranean University in the 2024–2025 academic year. Currently pursuing a Master’s degree in Digital Marketing at Eastern Mediterranean University. In 2025, appointed as a Research Assistant in the Digital Marketing Unit at Eastern Mediterranean University. 

Provided social media consultancy services to businesses and institutions, including construction companies, and various collective organizations. Received training in social media, branding, and marketing, and continues to conduct professional and academic work in these fields.Provided social media consultancy services to businesses and institutions, including political parties, construction companies, and various collective organizations. Received training in social media, branding, and marketing, and continues to conduct professional and academic work in these fields. 

Currently studying in the BA Public Relations and Advertising program at Eastern Mediterranean University, her academic work is centered on digital marketing, strategic communication, corporate reputation, and impact-driven communication strategies. Her studies focus on understanding how universities and public institutions build trust with international and multicultural audiences, strengthen institutional reputation, and communicate their value effectively in an increasingly digital and competitive environment.  

In addition to her academic pursuits, she serves as a Content Creator Student Assistant within the Digital and Strategic Marketing Unit of Eastern Mediterranean University. In this role, she contributes to social media management and the development of strategic content. This position provides hands-on experience in digital storytelling and data-driven communication practices, further strengthening her academic focus on institutional communication and digital strategy.